Not long ago, our class went up to Rochdale, London to the Rich Mix Studios to take part in a music video presentation. Several other colleges and sixth forms who are also studying media A2 attended the event which was specifically made to help us with our coursework. There were several guest speakers who had presentations which helped us in different aspects of the course.
The first speaker was by the cheif examiner of the board who gave a presentation which covered music videos from the 30's until now. This also covered what forms they have taken over the years and how successful they can be whether or not they have a high budget or not. This man also then spoke about the course itself and what our research and film should include and what needed to be done to gain the most marks possible. He also then gave us some example music videos from his students showing us a different spectrum of work including comedic parodies and serious ones and how spoke about how both were filmed.
The second speaker was a woman who was a music video producer. She showed us a variety of videos being both high or low budget and also shocking and the effect these had. We studied three low budget videos first and spoke about how each displayed their subject matter differently and also how they reflected the image of the band, which is very important and helpful to us as these aspects relate directly to our work as we had to relate to our music but also work with a small budget to the best of our ability which all these music videos did so they were all very helpful. We also then studied a few shocking and banned videos and saw what was deemed acceptable for an audience. We also saw how effective some low budget music videos can be by how creatively they are choreographed and shot. The main example of this is a song called 'Cash in my pocket' By Wiley featuring Mark Ronson. The video for this song is filmed like it is on a handheld camera and it goes around an office whilst all the employees in turn sing the song. It is a very funny video however it has been removed from youtube so I am unable to attach it onto this blog.
The last speaker was by the music video director Corin Hardy who has worked with many big named artists such as Keane, The Prodigy, Fightstar and Paolo Nutini. He has a signature style in many of his videos as he likes to use alot of animation. He went on to talk about how the main videos of his were made and how he planned each one to fit the song and band. To get us involved we listened to the new Paolo Nutini track, 'Pencil Full of Lead' which Coring had recently made a video for and then we had to work as a group and pitch an idea of our own for the video to him. When putting together our idea we took into consideration the genre and feel to the song as it is a very distinct 30's/40's jazz style record, we also noted lyrics and incorporated them using animation techniques so it would be close to Corins style of video. I had the task of pitching the idea to Corin and they liked the idea and thought that it was good but had quite a high budget. We then watched the video and then several others Corin has directed.
This is The Paolo Nutini Video 'Pencil Full of Lead'
This is a low budget music video Corin Hardy made for the band called The Horrors and the song 'She is the New Thing'
Overall this day was very helpful as I learnt alot about what I needed to include in my research and coursework in general. I also learnt alot about the history and production of music videos which was all very interesting and i learnt alot over the course of the day.
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