Genre Codes and Conventions and How I Used Them.

Music Video Genre Conventions - R N' B / Solo Artist

* Focus is on star, enforcing star image.
- I have included many close ups of my artist both singing separately and together, 100% of my video is of the artist.

* Often focus on wealth or materialistic possessions. This often includes product placement e.g. Jaguar XJ in Jay Z's song 'On To The Next One'
- Both of my artists are dressed in smart suits with smart bits of jewellery on but not too much or too elaborate jewllery. There is also more expensive and 'smart' props and mise-en-scene such as an orient express photo in a silver frame in the background.

* Links between lyrics and visual.
- During the chorus the singers are singing in the dark surrounded by stars. Also the lead singer at time is singing alone as he is singing about a break up at points/heartbreak.

* Many Close ups of the artist
- My video is 100% of the artist and includes many close ups and mid-shots of the artist.

* Featuring of beautiful women
- At times a woman is present in a few of the shots to symbolise a previous relationship.

* Post Production Effects.
- My song has the artists singing in the dark whilst being surrounded by stars flying towards the screen which were edited in to re-enfforce the 'supernova feel.